Friday, January 7, 2011

Report on the Representation of 'Pop' Music Magazines


Report on the representation of ‘Pop’ Magazines

The genre that I chose was ‘pop’ music which includes magazines such as ‘Top of the Pops’. This type of magazine is aimed at girls of around the ages of 8-12 because of the style and gossip included in it.

The representation of people in these magazines is normally positive and doesn’t include many factual details about celebrities’ personal problems. This is because, young children don’t want to know the details about people’s marriage dilemmas, they want to see cute couples and to be able to idolise a celebrity. The representation of people in this magazine tends to show the realities of their lives, rather than the glamour. It shows celebrities being ordinary people and doing everyday things such as getting a MacDonald’s. As Pop Magazines are generally aimed at young teens, the people portrayed in them are role-models and therefore the negatives are rarely shown, or are not a major section of the magazine.

The representation of places in pop magazines isn’t very distinct. The places shown in this type of music magazine are usually holiday destinations or shopping malls. This is because the magazine focuses on the celebrities being in the real world rather than in a fake setting. For example, some more professional music magazines have pictures taken of singers at awards or red carpet events with the backdrops behind them advertising companies. These are more likely to appear in music magazines that maybe focus on appearance and fashion because, events such as the Oscars are ones where celebrities are dressed up and not in a natural environment. However, in these particular pop magazines, the celebrities shown on beaches and at the airports help to sell particular holiday destinations to the public. As the genre of magazine has a target audience of young girls, they are easily persuaded by pictures of places if a famous musician or singer has been there. Young girls can therefore persuade their parents to take them there because it has been approved by someone who probably has very high standards.

There are many ideas associated with this genre of magazine. If someone was to ask you what you would think may be included in a pop magazine, people would be most likely to answer pop artists and posters. There are stereotypes included with this type of magazine because people think that pop artists are for children and are probably associated with ‘Disney Channel’ or ‘Nickelodeon’. However, many artists such as Cheryl Cole and Michael Buble are on the cover of pop magazines because they are seen as role models to many young teenagers. When you think of ‘Top of the Pops’ magazines, competitions and girly gifts are two of the things you may expect to find. I think that the magazine represents these ideologies and plays on the stereotypes by making their audience female dominant by the colours and celebrities they use, especially on the front covers. Another idea associated with pop music is that the singers always look stereotypically ‘perfect’. The magazines represent this by adding pages about how to re-create the style portrayed by a celebrity. This also creates stereotypes in itself because it is saying that people should look like the ‘perfect’ representation of a man/woman.    

Saturday, December 18, 2010

Audience Research; Questionnaire Results

Audience Research Questionnaire Results

1.    Male= 3          Female =4

2.    10-13=1         14-18=4         41-50=2

3.    Yes=7

4.    Yes=1

5.    KERRANG

6.    Don’t want to read about music, just listen to it=2 / Doesn’t interest me=3 / Too much money=1 / I feel I’m too old=1

7.    Pop=5                        R&B=2           Indie=2           Rock=2          Classical=4  
Don’t know=2

8.    Yes=4             No=3

9.    Pop=2                        Rock=2

10.  Whether the cover is appealing or not=2           The music style=0   
The celebrity on the front cover=4                        Other...The cover lines=1


From my questionnaire I can see that not a lot of people actually buy music magazines because they just don’t interest them. This is going to be an issue that I will have to take into account when I produce my music magazine. The last question that I asked will be very useful when I think about planning the front cover of my magazine. It has given me a clear insight on what everyday people look for when deciding whether to buy a music magazine or not.  

Audience Research; Questionnaire Template

Audience Research Questionnaire

1.    What gender are you?            Male/Female

2.    What age are you?         10-13       14-18    19-30    31-40     41-50    51+

3.    Do you like music?                  Yes/No

4.    Do you buy music magazines?    Yes/No

5.    If ‘yes’ then what magazine do you buy?

6.    If ‘no’ then why don’t you buy music magazines?

7.    Name three types of music magazine genre...

8.    Do you have a favourite genre of music?        Yes/No

9.    If ‘yes’, what is it?

10. What would make you want to buy a music magazine?

Whether the cover is appealing or not/ The music style/ The celebrity on the front/Other......................................................................................................
















Friday, December 17, 2010

Research into state of current music magazine sector

Research into current state of music magazine sector


Q retains its pre-eminent position as the number one music monthly brand in the UK and across Europe of 112,532, alongside an ever-increasing digital reach via q4music.com.
MOJO’s sales are up on the period to 106, 367 and is second only to stablemate Q in the sector. Combined Q and MOJO deliver almost half (43%) the share of the monthly music market. MOJO – which brings classic music to a new generation and new music to established fans – consistently delivers a bespoke fix of high quality journalism and iconic photography to music fans alongside mojo4music.com.

Reference: http://www.bauermedia.co.uk/Press-Office/News/Bauer-Media-ABC-Magazine-Sales-Figures-Jan-Jun-2008/


IPC Media's weekly rock magazine NME suffered a year-on-year circulation slump of 17.3 per cent in the first half of 2010 as sales of music and film titles slumped.
NME had an average weekly circulation of 33,875 in the six months to the end of June, according to figures released today by the Audit Bureau of Circulations.
Rivals to NME also suffered in a bad set of results for entertainment titles. Circulation of Bauer's Q Magazine dropped 10.7 per cent compared to the first half of 2009, taking it to an average of 89,450 per issue.
Mojo magazine, a stablemate of Q at Bauer, fell by 6.2 per cent year on year to a monthly circulation average of 91,678.
NME's sister title Uncut fared slightly better but still fell with a 3.2 per cent year-on-year drop to a monthly average circulation of 74,067. Bauer's heavy metal weekly Kerrang! increased its average per-issue circulation by 1.8 per cent to 44,013.
As for film titles, the situation is just as bad. Future Media's recently relaunched Total Film saw its sales fall by 10.5 per cent year on year to 76,088, although Future will be hoping the new-look title manages an uplift in the next ABC results in six months' time. Bauer's Empire magazine fell by 7.7 per cent year on year to 179,064.

Reference: http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=45844&c=1

The top selling music magazine at current is NME, which sells £33,875 on average weekly. However, it also loses the most sales annually, 17.3%. NME’s weekly sales are a lot more than other music magazine sales. An annual sale for The Fly music magazine is £108,207 that would total to be a lot less than NME’s average sale.

WHSmith sells around about 12 music magazines in store. This proves how the popular music magazines will get very high sales whereas the new, or less-known music magazines will perform weaker. This is one of the main reasons for success or failure of music magazines. They have very specific styles of music included in the magazines, so their target audience is very particular and small. Music magazines have to compete greatly against each other because there is only a minority of genres around.

Friday, December 10, 2010

Analysis of Two Covers of Music Magazines



This is a front cover of the very popular music magazine ‘NME’. The most eye-catching part of this magazine is the very bright, red hair of the model as it contrasts so much with the pale blue background. Also, the text helps to bring attention to the hair colour as it says ‘Gerard sees red’. This makes it obvious that the magazine is trying to highlight the red hair as an important feature of the magazine. The eyes of the model are also very intense and draw you into the magazine. The style and facial expressions of the model set the genre of music that the magazine includes. The genre of the magazine is of an indie rock and roll style. The layout of the magazine is quite basic which is pleasing to they eye. It doesn’t look too busy and therefore doesn’t pull your attention away from the model. I like this magazine front cover because the male model isn’t portrayed stereotypically. The use of some of the text also backs up this point. The quote “We loathe what goth has become” proves that the magazine are trying to pull away from the stereotypical views of the magazine. This makes the magazine unique however, it decreases the amount and type of people who will buy the magazine. The target audience is probably 16 to 25 as the music taste is mainly popular with the younger generation.  





This is a front cover of a pop magazine called ‘Top of the Pops’. Unlike other magazines, the first thing that I noticed was the main cover line; “No more secrets”. This stood out because of the use of the colour yellow on the pink background. These colours contrast with each other, making the yellow pop out. The main celebrities on the front are The Jonas Brothers and they are more noticeable than the other singers on the cover because, the picture is bigger and they are central, automatically bringing your attention to them first. This cover is unlike the NME magazine front cover because this is very stereotypical. It has a well-known, good-looking, popular Disney band of brothers and they’re posing in a less serious manner. This is probably aimed at young girls and young teenagers because it contains a lot of gossip of celebrities who are more likely to be known to younger girls. The uses of celebrities such as Cheryl Cole also contribute to the stereotypical vibe that this magazine gives out because she is an example of the ‘perfect’ woman. The cover lines also include competitions to ‘win signed stuff from Ashley, Miley & Jo Bro’, which attract the target audience because younger children enjoy competitions.